It’s a real challenge to hold back and resist eating candy, but someone who makes a living from it is sure to perform one of the most tempting tasks ever seen.
Confectionery is taken very seriously by name companies like M&M or Hershey, but also by Candy Funhouse, a Canadian company that is looking for its next ‘Chief Candy Officer’, a Willy Wonka kind of person who will have to taste and give candies. your approval.
According to the company’s CEO, Jamal Hejazi, the idea was born out of his own need to see his business grow.
“We needed someone to lead our team of candyologists. A member of the team suggested asking his son for creative inspiration, and that was our moment,” he said.
And it is that the task of finding the perfect candidate for the position is not an easy one, and not only is it enough for someone to have an appetite for candy, there are thousands of applications for the position that go through receive resumes via LinkedIn.
“We have received over 100,000 applications so far and the response has been overwhelming. The number of applicants continues to grow by the day and we can only imagine what the final figure will be,” notes Hejazi, who, together with her sisters, has devised a real advertising strategy that has made half the world talk about this wonderful job.
Although Johnny Depp doesn’t have much time these days, a little sweetness wouldn’t hurt him; When he asked the boss who the ideal candidate would be, he replied: “An essential requirement is a passion for sweets and creativity. The perfect candidate for the position would be Willy Wonka,” he said.
The company was founded in 2018 by Hejazi and his two brothers, also the mother of this dynamic trio taught them from the start that colors and flavors are made for taste, catapulting the company that millions of people talk about today to success.
The family wants to differentiate itself from other online competitors such as Amazon, with an “authentic” mix of products, no minimum orders and a strong push on social media.
“Candy Funhouse’s success on social media has led to the creation of a tight-knit social community fueled by a love of candy and pop culture,” said Hejazi, the head behind are 2.8 million followers on TikTok.
“Listening to our audience has been key to growing our social media accounts. We participate in the active social listening of our audience and create content that we as candy lovers would love to watch,” he says.
According to Hejazi himself, who serves as CEO but also has the pleasure of trying the dozens of candies that arrive at his office, another factor that has contributed to Candy Funhouse’s success is setting trends in the community and being up to date. stay.
He says his key is to have a young and dynamic team driven by technology, which has made Candy Funhouse the spearhead of all things candy on the internet.
“We have seen extreme growth year after year and it has been a success from day one. If I had to name a few key success factors, it would be our creative and dynamic team of candy lovers who are always thinking of the unimaginable and incredible community of Candy-FUNatics” as candy fans grow daily, judging by their Over 38 Million ‘Likes’ ‘ who like everything your company produces on TikTok.
The sweetest job
Of course we asked Hejazi what the specific job was for the lucky winner of the $78,000-a-year contract to serve as ‘CCO’ for Candy Funhouse, here are some stats:
A. The feature involves testing a total of 3,500 products (plus new inventory), or approximately 30 products per month.
B. Other parts of the job include representing a brand and helping create the most beautiful story ever told.
C. They will play an intrinsic role in deciding what products to carry and invent, and give the CCO seal of approval to their top picks.
CVs are accepted until August 31, 2022.