The Canadian Nutrien is not stopping its plans to grow in Brazil. This time announced an agreement to acquire retail company Safra Rica, which has been operating for 19 years in the states of Minas Gerais and Sao Paulo.
In July, the company had already carried out a similar operation, through the purchase of Casa do Adubo, which has 39 commercial stores and 10 distribution centers.
Safra Rica has nine business units, seven in the northwest of São Paulo and two in the southwest of Minas Gerais, regions focused on expansion and with access to more than 1,800 active customers.
Upon approval by the free competition body, the Administrative Council for Economic Defense (CADE), Nutrien will have 200 commercial units, including retail stores and Experience Centers, located throughout Latin America, as well as a field team of 1,000 specialized professionals operating in the region to serve more than 110,000 customers, he said in a statement.
Since 2020, The company has already made seven acquisitions that strengthen its presence in Brazil and consolidate its agricultural retail business in Latin America.
“With Safra Rica, we are expanding our presence in the states of Sao Paulo and Minas Gerais, regions with great potential for expansion not only of cereals, but also of other crops, such as sugar cane and citrus. This is another acquisition that will allow us to expand our reach in the field to offer integrated, individualized and sustainable services and solutions to farmers in the region.”, said Nutrien’s president for Latin America, André Dias.
The closing of the transaction is subject to approval by the Administrative Council for Economic Defense (CADE) and other customary closing conditions.